Chivas Regal is sponsoring Manchester United Football Club for the next three years as part of a new global partnership.
As part of the deal, Chivas’ branding will be visible around Old Trafford, the Man United’s home stadium, from coming Friday, when the team hosts Leicester City in its first game of the 2018/19 season.
Chairman and CEO of Chivas Brothers, Jean-Christophe Coutures said: ‘Partnering with Manchester United was a natural fit; we both firmly believe that great things can be achieved when we come together.’
‘Manchester United’s history is built on teamwork and we embrace Chivas’ belief that “blended is better”. We look forward to working together to share this belief with our fans.’ said by Richard Arnold, group managing director at Manchester United.
Chivas and Manchester United also released a short video in celebration of its new partnership, with the tagline ‘blended is better’.