Conor McGregor, the famous UFC fighter we all know for his legendary fight against Floyd “Money” Mayweather, is going to push his limits once again! But not in the ring this time…
Born in Dublin, Ireland, he now is leaving the ring for a bit to follow his dream. McGregor launches his very own Irish whiskey: Proper No. Twelve’s Triple Distilled Irish Whiskey. A unique blended whiskey – bottled at 40% ABV and aged in ex-Bourbon casks – which represents Ireland.
Proper No. Twelve
It’s not just a simple side-project. The MMA-fighter has started it for 3 years with the foundation of his own spirits’ company Eire Born Spirits. Together with former Bushmills’ distillery manager David Elder, distilling has started in one of Ireland’s oldest distilleries, the Old Bushmill Distillery in Ulster. McGregor didn’t want to release just a whiskey, he wants to release a whiskey which represent the true spirit of Ireland and its people.
McGregor, who grew up in Crumlin – a Southside suburb of Dublin and contained within postal district Dublin 12 – still feels a strong connection with this part of the city. This is where McGregor learned to fight and it formed him to the man he is today. Proper No. Twelve is basically a homage to Crumlin.
McGregor and Elder created more than a hundred blends over the past 3 years, of which only the tastiest blend was ultimately selected for Proper No. Twelve. According to McGregor, the whiskey contains only quality ingredients, sourced from from local resources only. This all resulted in a smooth balanced whiskey with hints of vanilla, honey-like sweetness and toasted wood. Sounds great, right?
All for a good cause
First Responders are the unsung heroes who act with valour and answer the call of duty every day for those in need. With every case of Proper No. Twelve whiskey sold, McGregor donates $5 to local first responder organisations around the world, up to $1 million annually, as part of the brand’s ‘One For All’ initiative.
Where to buy?
Curious to taste this special whiskey? Sales of the Proper No. 12 whiskey will start in Ireland and the USA this September and the rest of the world will soon follow. The price of a case will be around $25/€35.
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